🕵🏻♂️ Develop Your 2025 ABM Program In 2 Weeks
Join our 4 live virtual workshops to develop and plan your account-based marketing and sales program for 2025, working with your peers and under our guidance
Once a year we make an excuse for not sending a regular newsletter because of a solid reason - opening the registration to our annual virtual ABM bootcamp.
I want to invite you.
ABM Virtual Bootcamp - Develop Your 2025 ABM Program In Two Weeks
On 5th -15th November we’ll run 4 practical workshops (they will be recorded with a lifetime access) where you’ll take one of ABM roles and work with a group of peers on real ABM program planning.
During the workshops you’ll be involved in peer discussions, real-time planning and research. There will be a private Slack channel where you can ask questions or get feedback from me (Andrei), Vlad and your peers.
In between sessions, you will work on planning your own ABM program for 2025.
Fix marketing and sales silos, achieve alignment and develop a joint process to generate sales opportunities.
Go upmarket and generate sales opportunities with enterprise companies
Creating a predictable ALLBOUND pipeline sourced by sales and marketing by focusing on enterprise accounts that are likely to becomes a sales opportunity
Create vendor awareness among target buyers
Align your marketing and sales playbooks with how your customers buy
What you’ll learn and work on during the workshop
How to align your leadership, sales and subject-matter experts on your ABM program and get their buy in
How to define the right clusters or verticals where you have higher chances to run a successful program
How to structure your ABM team: functions, roles and responsibilities
How to segment and prioritize accounts your ABM team should focus on by opportunity likelihood
How to create awareness among the buying committee members and engage them
How to identify accounts that are likely to become sales opportunities this quarter, warm them up and generate a sales opportunity
How to nurture and engage accounts that are not currently in market but might become sales opportunities in the next 6-9 months
How to indentify the challenges (or product need evidence) of the target accounts
How to identify the right buyers inside enterprise accounts
How to personalize your interactions with prioritized accounts
How to track your program performance: reports and metrics
Minimal viable stack you’ll need to execute an effective ABM program
This is the exact process we used to drive 7-figure pipelines with clients we have interviewed on our podcast:
We hosted this bootcamp as whole day workshop in London, Amsterdam, Copenhagem, Vilnius and Antwerp with 300+ VPs of Marketing, ABM and demand gen managers, AEs and SDRs.
The feedback was mind-blown (check the testimonials here).
We host it only once a year.
Sign up here, and see you!