🕵🏻♂️ Revenue alignment
Our ultimate guide to go from marketing and sales silos to revenue alignment
Today’s newsletter will be short and sweet. For a long time, our community requested to write a detailed guide on marketing and sales revenue alignment:
Why sales and marketing work in silos and 13 signs of marketing and sales misalignment
How to achieve fundamental GTM strategy alignment
How to achieve execution alignment: joint marketing and sales playbooks
How to go from siloed business units to integrated full-funnel marketing and sales teams
Below you’ll also find a recording of our recent episode with our client, Customs4Trade, where we share a detailed process on how we went from siloed teams and "It's not going to work" to "ABM is driving discovery calls with our enterprise accounts".
Enjoy.
Drive pipeline THIS quarter with full-funnel ABM programs.
If any of these challenges sound familiar:
You are aligned in theory with sales but don’t do anything in practice aside from receiving wish lists from sales and sharing with them your marketing plan. In reality, you work in silos and miss the revenue targets and are being pressured by your executives.
You understand that your marketing and sales playbook is broken (mqls, gated content) but despite many attempts you don’t know how to fix it
Your outbound, paid ads and organic pipeline drastically decreased while CAC increased mostly because most of your market is problem unaware and not buying.
You lack brand awareness among target accounts and sales can’t get even a reply.
You clearly see that you're already behind your revenue targets
We can help.
We'll develop a custom full-funnel ABM strategy aligned with your resources, budget and stack and execute it together to drive results THIS quarter.
ABM Program to Engage and Land Enterprise Sales Opportunities [Live Case Study]
*If you want to attend the next live episode, sign up here to receive an invite. Usually, we host them every Wednesday at 4 pm CET (Central Europe) - 10 am ET (Eastern Time).
Tune in to learn:
The real playbooks marketing and sales run
The key marketing and sales alignment points
The role of SDR in ABM described by SDR
How to report on ABM to the leadership
Subscribe to the Full-Funnel podcast: