Really like the clarity in how you’ve framed attribution here, especially the CFO lens.
I’ve been digging into similar challenges on my own Substack around attribution and the direction of travel in B2B adtech, and this piece definitely sharpened a few angles I want to explore further. Great read!
Really like the clarity in how you’ve framed attribution here, especially the CFO lens.
I’ve been digging into similar challenges on my own Substack around attribution and the direction of travel in B2B adtech, and this piece definitely sharpened a few angles I want to explore further. Great read!
Thanks a lot, Mike. It took us a lot of iterations to nail it down. So far it’s the best framework that helps to solve a HUGE GTM problem.
Absolutely Andrei. Great body of work and it’s an absolutely enormous GTM problem. Thanks for the share