How to go from siloed sales and marketing to full-funnel cross-functional teams that are focused on pipeline and revenue generation: change management required, KPIs, alignment meetings.
Great insights in this post. Aligning sales and marketing is like finding the right groove in a jam session; without it, the tune falls flat. Organizations need to stop pointing fingers and start collaborating tighter to revive that pipeline. It’s time to break down those silos and get everyone singing the same melody. Let's make those metrics count, not just for vanity!
Great insights in this post. Aligning sales and marketing is like finding the right groove in a jam session; without it, the tune falls flat. Organizations need to stop pointing fingers and start collaborating tighter to revive that pipeline. It’s time to break down those silos and get everyone singing the same melody. Let's make those metrics count, not just for vanity!