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The CMO Brief's avatar

Really like the clarity here especially the focus on structure over “random acts.”

One thought though: in earlier-stage or shifting markets, the 80/20 split might need to flex. Sometimes heavier experimentation upfront is what builds the stable 80% later.

Overall, super practical breakdown.

Andrei Zinkevich's avatar

That’s true. If you’re early stage, most time will be experimenting and finding what works.

Debarshi Ghosh's avatar

Useful B2B marketing planning template especially linking programs to pipeline and sales cycle impact. TCLM digs into the financial layer: how these dynamics influence trade credit stability and working-capital flows. You might find it useful.

(It’s free)- https://tradecredit.substack.com/

Andrei Zinkevich's avatar

Alberto, appreciate your feedback.

Alberto Regis's avatar

Super interesting and actionable - thanks.

The fact always is thinking not doing. Your points here reverse the game.

Vangelis Sakelliou's avatar

Lovely article.