🕵🏻♂️ The best of Fullfunnel 2024
The list of our most popular articles, LinkedIn posts, Substack newsletters and podcast episodes to help you grow in 2025.
It's almost Christmas, and it's time to wrap up the year.
From my perspective, 2024 was a year where a lot of B2B companies started to question obsolete playbooks, siloed sales and marketing functions, and started to look for solutions.
While in 2023, we observed mass layoffs, slashed budgets, questioning ROI of every marketing activity and every piece of content, doing more with less, 2024 was calmer and oriented towards solutions instead of blaming. Not to say that this was the year where everybody became obsessed with AI :).
In 2023 a lot of seasoned peers lost their jobs but in 2024 they landed much better career opportunities. These people were the catalysts of change management in their organizations.
From our perspective, we’ve never seen a higher demand for our services (over 100 inbound inquiries only in Q4), which is a positive signal that the market picks up.
I hope the trend will continue, and you’ll experience positive changes in all areas of your life. We’ve collected the best content we produced in 2024 to help you grow the next year.
Feliz Navidad!🥂
See you in 2025!
Andrei & Vlad
BECOME A FULL-FUNNEL B2B MARKETER
Full-Funnel Academy is a comprehensive B2B marketing training and Slack community for B2B marketers who care about revenue and want to move the needle.
Academy includes:
All our B2B marketing courses including ABM playbook, LinkedIn Allbound marketing playbook and 11 more courses that aren't available publicly + upcoming courses on B2B demand generation and marketing and sales alignment.
Private Slack community to answer all your questions
Personalized learning plan. If you are not sure what skills you’d develop in the first place and how to get maximum from the program, we can create a personalized learning plan accordingly to the time you can dedicate to education.
Behind the scenes sessions. See what’s working and what doesn’t work and why on the “behind the scenes” sessions where we review the campaigns we are running for our clients and us.
30% discount for live events and bootcamps
Learn more and join the academy here.
The most popular in-depth guides (by total read time)
7-Step Ideal Customer Profile Guide (W/Free Template and Checklist For B2B)
B2B demand generation: the ultimate guide to building demand gen engine
Step-by-Step Guide to Modern B2B Buyer Journey and How to Influence it With Full-Funnel Marketing
LinkedIn Marketing: How to generate sales opportunities with dream accounts
Top 10 most downloaded episodes of Full-Funnel Live
Episode 123: The State of Full Funnel Marketing 2023 + Lessons for 2024 with Andrei & Vladimir (btw, the episode about lessons for 2025 is below)
Episode 130: How to fix a broken B2B playbook with full funnel marketing
Episode 134: The Ultimate Guide to Develop a Full Funnel B2B Marketing Function
Episode 124: We need revenue NOW: joint marketing and sales planning
Episode 136: How to leverage intent data to generate pipeline
Episode 143: Supercharge Your Go-To-Market Strategy with a Full-Funnel Go-To-Market Template
Episode 140: Levels of Demand: adjusting demand generation to the buyer journey
Episode 127: Ignite Your Sales: How to Warm Up Target Buyers
If you enjoy our podcast, you can download previous episodes with Chris Walker, Jon Miller, Rand Fishkin, Gaetano Di Nardi, April Dunford and other great guests on your favorite platform.
Top 10 most read newsletter issues on Substack
The most popular LinkedIn posts
*A lot of people mentioned they don’t always see our content in their LinkedIn feed. If you want to receive a notification when we publish a new content, visit Andrei’s and Vlad’s profiles and click on the ring button, then, click on receive all notifications.
Here is how to build a B2B marketing function that influences the whole buyer journey
We never work with B2B companies that reach out to us and ask "to generate more leads". Here is why.
The Old SDR model is DEAD. Here is how it is being replaced now, and what you should do
No B2B buyer ever said: "Hey, I'm interested in being your MQL”
Here is a difference between GTM-mature and GTM-immature B2B companies
Here is how to solve Marketing & Marketing misalignment by setting up cross-functional teams
We must stop treating marketing as "lead gen" or "arts & crafts" to drive revenue in 2025.
Three levels of demand, leading to different buyer journeys and demand gen goals
Drive pipeline THIS quarter with full-funnel ABM programs.
If any of these challenges sound familiar:
You are aligned in theory with sales but don’t do anything in practice aside from receiving wish lists from sales and sharing with them your marketing plan. In reality, you work in silos and miss the revenue targets and are being pressured by your executives.
You understand that your marketing and sales playbook is broken (mqls, gated content) but despite many attempts you don’t know how to fix it
Your outbound, paid ads and organic pipeline drastically decreased while CAC increased mostly because most of your market is problem unaware and not buying.
You lack brand awareness among target accounts and sales can’t get even a reply.
You clearly see that you're already behind your revenue targets
We can help.
We'll develop a custom full-funnel ABM strategy aligned with your resources, budget and stack and execute it together to drive results THIS quarter.
Listen to Full-Funnel Live - The State of Full Funnel Marketing 2024 + Lessons for 2025
*If you want to attend the next live episode, sign up here to receive an invite. Usually, we host them every Wednesday at 4 pm CET (Central Europe) - 10 am ET (Eastern Time).
Subscribe to Full-Funnel podcast: