Btw, love the use of sayings throughout! And the practical solutions shared to the CMO dilemmas/B2B org challenges. Realise I went all shakes-fists-at-sky earlier.
The rotten reality is 100% right. So many relatable points here: thank you so much for saying it like it is. Seems b2b orgs don't have the patience to do what it takes to actually generate demand because that would mean taking a step back to align on what is really going on, but no, let's all get utterly and totally consumed by what everyone's saying the magic machine can now do and make everything 10x more stressful. ENOUGH.
Btw, love the use of sayings throughout! And the practical solutions shared to the CMO dilemmas/B2B org challenges. Realise I went all shakes-fists-at-sky earlier.
Thank you. Nothing resonates more than a good story/quotes/sayings😃
The rotten reality is 100% right. So many relatable points here: thank you so much for saying it like it is. Seems b2b orgs don't have the patience to do what it takes to actually generate demand because that would mean taking a step back to align on what is really going on, but no, let's all get utterly and totally consumed by what everyone's saying the magic machine can now do and make everything 10x more stressful. ENOUGH.
Unfortunately, only some companies dare to take the red pill after a few unsuccessful periods of missed revenue targets.
The rest prefer to believe whatever they want to believe, while constantly changing people and slowly sinking.