What’s Full-Funnel Newsletter is all about

Hi, it’s Andrei, co-founder Fullfunnel.io. We help B2B companies with high deal sizes and long sales cycles develop full-funnel ABM programs to create a pipeline and generate revenue.

Here is one thing you’d know about this newsletter.

We don’t talk here about “growth case studies” from Figma, Airbnb, Grammarly, etc. you see across the internet.

Instead, every Friday we write about growing B2B companies with high ACV (average contract value), long sales cycles and complex sales and sharing our experience of doing ABM for the last 18 years.

Here are the topics we cover here:

• How to fix a broken B2B marketing and sales playbook and get both teams working together on revenue generation

• How to develop a GTM strategy for B2B companies with long sales cycles

• How to run efficient ABM programs to generate enterprise sales opportunities (which is way harder than selling a Netflix subscription 😁) on a limited budget

• How to do internal change management to get more buy-in and support for marketing and demand generation programs from stakeholders and sales

Ultimate, it’s all about making you a better B2B marketer who moves the needle.

Join 18,800 Full-Funnel B2B marketers who receive our weekly email newsletter.

You’ll be in a good company with marketers from Microsoft, Twilio, Drift, VMware, Salesforce, IBM, Autodesk, Zoho, Chili Piper, metadata.io, Clearbit, Siemens, Sendoso, Alyce and many more.

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