Archive - Full-Funnel B2B Marketing

🕵🏻‍♂️ Full-funnel marketing strategy (w/template)

How to do a holistic overview of full-funnel marketing strategy and key marketing and sales operations, and adjusting it to new regions or verticals

Sep 13 •

Andrei Zinkevich

and

Vladimir Blagojevic

🕵🏻‍♂️ Planning, budgeting and forecasting ABM

How to budget ABM motions, select right # of accounts and make more realistic forecasts

Sep 6 •

Andrei Zinkevich

and

Vladimir Blagojevic

August 2024

The dark truth about ABM, real performance and costs, and the root reasons behind the failed programs.

Aug 30 •

Andrei Zinkevich

and

Vladimir Blagojevic

🕵🏻‍♂️ New enterprise pipeline ABM programs

How to develop and budget new ABM function to generate new enterprise pipeline

Aug 23 •

Andrei Zinkevich

and

Vladimir Blagojevic

🕵🏻‍♂️ How to measure ABM (w/ report templates)

Reports and metrics for new pipeline, expansion and renewals ABM programs + integrated ABM dashboard with free templates.

Aug 16 •

Andrei Zinkevich

and

Vladimir Blagojevic

🕵🏻‍♂️ Marketing & Sales Planning

How to plan long-term programs, 4 areas for marketing and sales analysis, and the planning process

Aug 9 •

Andrei Zinkevich

and

Vladimir Blagojevic

July 2024

Full-Funnel Marketing

How to influence the buyer journey with full-funnel marketing and the role of marketing in full-funnel operations.

Jul 26 •

Andrei Zinkevich

and

Vladimir Blagojevic

Allbound framework

How to shift from marketing and sales silos to Allbound strategy

Jul 19 •

Andrei Zinkevich

and

Vladimir Blagojevic

Cohesive B2B demand generation model

How to create a cohesive demand generation model to drive awareness and demand among strategic accounts with limited resources.

Jul 12 •

Andrei Zinkevich

and

Vladimir Blagojevic

20 questions to revamp your Go-To-Market strategy

20 questions to revamp your Go-To-Market strategy in the second half of 2024 + the best of Fullfunnel.

Jul 5 •

Andrei Zinkevich

and

Vladimir Blagojevic

June 2024

B2B Marketing planning (w/template)

How to plan B2B marketing including long-term programs and experiments with a new template.

Jun 28 •

Andrei Zinkevich

and

Vladimir Blagojevic

Marketing to IT buyers (not active on social)

How to run marketing to IT buyers that are not active on social: fundamentals, 4 best programs and a live ABM case study.

Jun 22 •

Andrei Zinkevich

and

Vladimir Blagojevic

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