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🕵🏻♂️ B2B marketing in the 2nd half of 2026
Where we are heading, what we need to work on and how we can master AI FOMO
Jul 10
•
Andrei Zinkevich
and
Vladimir Blagojevic
26
1
1
🕵🏻♂️ ABM ads that engage buyers
Most companies running ABM make the same mistake. They pick one industry vertical and run vertical-based ads.
Jul 3
•
Andrei Zinkevich
and
Vladimir Blagojevic
25
1
1
June 2026
🕵🏻♂️ The Full-Funnel OS
The key pillars of developing marketing operational system (OS)
Jun 26
•
Andrei Zinkevich
and
Vladimir Blagojevic
18
3
🕵🏻♂️ Field events/conference playbook
How to engage target buyers with field events and prevent your sales reps from being ghosted after.
Jun 19
•
Andrei Zinkevich
and
Vladimir Blagojevic
14
1
🕵🏻♂️ [ABM Case Study] How Backbase built an AI-native ABM motion
A detailed breakdown of how Backbase is building a global ABM function and integrating it in GTM AI system.
Jun 12
•
Andrei Zinkevich
and
Vladimir Blagojevic
25
2
May 2026
🕵🏻♂️ ABM sprints
How we build a full ABM pilot in 5 days.
May 29
•
Andrei Zinkevich
and
Vladimir Blagojevic
22
1
🕵🏻♂️ Account blindness
5 pillars of data you need to collect about target accounts, and how to use signals to deliver the best next personalized CTA for every account.
May 22
•
Andrei Zinkevich
and
Vladimir Blagojevic
25
1
🕵🏻♂️ How to show marketing impact on revenue in 90 days
A practical framework to execute a pilot program to fix your GTM challenges without additional budget or new hires
May 15
31
4
1
🕵🏻♂️ How to stand out in 2026
3 core principles to stand out and examples of what works to stand out in the AI era and the sea of sameness.
May 1
•
Andrei Zinkevich
and
Vladimir Blagojevic
33
6
2
April 2026
🕵🏻♂️ How to implement ABM strategy 3.0
A step-by-step process to run a new ABM model without organizational overhaul, new budget, or new headcount.
Apr 24
•
Andrei Zinkevich
and
Vladimir Blagojevic
28
2
🕵🏻♂️ ABM strategy 3.0
How to make ABM work for you, 8 new pillars of ABM strategy, and how to integrate AI.
Apr 17
•
Andrei Zinkevich
and
Vladimir Blagojevic
31
5
🕵🏻♂️ How to prove marketing's impact on pipeline and revenue to your CFO if you have long sales cycle
The 6-tier measurement framework to show marketing influence from brand awareness to revenue
Apr 3
•
Andrei Zinkevich
and
Vladimir Blagojevic
43
1
1
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