In the new episode of Fullfunnel Live we are going to cover one of the hottest questions with Sam O'Brien, CMO @Dealfront:
Showing how to structure and align marketing and sales teams to run successful ABM programs.
Tune in to learn:
- Responsibilities of marketing and sales in the ABM programs
- Necessary meetings to keep the program going and getting buy-in with sales
- Fullfunnel & Dealfront case studies
FIND AND TARGET THE RIGHT ACCOUNTS THAT ARE ALREADY AWARE OF YOUR PRODUCT
See which accounts are coming to your website and get notifications when they visit high-intent pages (pricing, book a demo, etc).
Start with a free trial at Dealfront: https://bit.ly/3UwLUZr
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c...
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers:
https://fullfunnel.io/marketing-newsl...
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Full-Funnel B2B Marketing Show
Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. <br /><br />Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). <br /><br />Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.<br /><br />Learn more about full-funnel b2b marketing here: https://fullfunnel.io
Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. <br /><br />Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). <br /><br />Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.<br /><br />Learn more about full-funnel b2b marketing here: https://fullfunnel.ioListen on
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