In the new episode of Fullfunnel Live we'll share a live, step-by-step case study of an ABM program for skeptical IT buyers that generated several enterprise opportunities and won enterprise deals.
We invited our client, João Crisóstomo from TestRail (a brand of Gurock Software), to share:
- How to market to a technical audience not active on social—what works and what doesn't
- How to create expertise content when you don’t have the expertise
- How to warm up buyers not active on social
- How to work with internal and external subject-matter experts
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João on Linkedin
Full-Funnel B2B Marketing Show
Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. <br /><br />Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). <br /><br />Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.<br /><br />Learn more about full-funnel b2b marketing here: https://fullfunnel.io
Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. <br /><br />Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). <br /><br />Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.<br /><br />Learn more about full-funnel b2b marketing here: https://fullfunnel.ioListen on
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Andrei Zinkevich
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