Full-Funnel B2B Marketing
Full-Funnel B2B Marketing Show
Episode 141: Demand generation through B2B thought leaders and sponsorships with Andrei Zinkevich & Eric Melchor
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Episode 141: Demand generation through B2B thought leaders and sponsorships with Andrei Zinkevich & Eric Melchor

For the new episode of Fullfunnel Live we invited our long-term partner, Eric Melchor, founder @B2B PodPros to talk about raising brand awareness through sponsorships, podcasts and industry thought leaders.


Join us to learn and discuss:


  • Behind the scenes of podcast campaigns Eric ran in 2024: what worked and what failed with numbers

  • How to structure the sponsorship or collaboration with thought leaders to get meaningful results, not a generic mention on social

  • How we ran 6 month program for Dealfront and what results did the get


OUR SPONSOR - DEALFRONT


No more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront: https://bit.ly/3UwLUZr


RESOURCES


On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/


Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/


Join our community for B2B marketers - The Trenches: https://trenches.community/


Upcoming events: https://lu.ma/fullfunnel/events


Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog




Eric Melchor - https://www.linkedin.com/in/ericmelchor/
Andrei Zinkevich - https://www.linkedin.com/in/azinkevich/

Discussion about this podcast

Full-Funnel B2B Marketing
Full-Funnel B2B Marketing Show
Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. <br /><br />Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). <br /><br />Our goal is to share proven advice with B2B marketers &amp; foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.<br /><br />Learn more about full-funnel b2b marketing here: https://fullfunnel.io