Listen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here: https://getleado.com/the-system-b2b-marketing-show/
Today I'm going to show you a great B2B content marketing case study on:
+ How Sales Hacker increased their traffic by 268% from 90.000 monthly visitors to 242.000 in 6 months
+ The breakdown of Sales Hacker's lead generation and lead nurturing approach
+ How do they align marketing and sales team around content marketing
What is interested that Sales Hacker didn't increase the marketing budget.
They didn't have lots of social media followers.
They didn't invest heavily in the paid ads.
I invited a person who was "in charge" of this success, Gaetano Di Nardi, VP of marketing at Sales Hacker, to share with you the exact process they used.
Read the Sales Hacker's lead generation strategy breakdown here: https://getleado.com/b2b-content-marketing/
B2B Content Marketing Case Study: How Sales Hacker increased their traffic by 268% and accelerated sales in 6 months
Aug 03, 2018
Full-Funnel B2B Marketing Show
Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. <br /><br />Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). <br /><br />Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.<br /><br />Learn more about full-funnel b2b marketing here: https://fullfunnel.io
Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. <br /><br />Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). <br /><br />Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.<br /><br />Learn more about full-funnel b2b marketing here: https://fullfunnel.ioListen on
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