Episode 114: Why your MQLs don't convert. Implementing an MQL model that drives pipeline with Stapho Thienpont

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In this podcast, we're going to discuss what is a Marketing-qualified lead, and why your MQLs don't convert. Next, we will explore an MQL model that will effectively drive pipeline growth.

By the end of the episode, you'll know how to improve your MQLs and convert more leads!

​We cover:

​- What is broken in MQL playbook and the real conversion from MQL to sales opportunity we see in B2B companies
- ​The correct definition of MQL
​- How you'd proceed with MQLs to drive pipeline



RESOURCES

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