Episode 121: How to launch an ABM pilot with Andrei Zinkevich & Vladimir Blagojević

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In the new episode of Fullfunnel Live we cover how to launch an ABM pilot.


The 1-1-1-1-1-1-1-1-10 framework
What your pilot program must include
The minimal viable stack
How to evaluate pilot performance if it didn't drive revenue



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Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/